Branding Strategy – creative industry insight.


BrandStorm helps develop corporate branding strategies, aligning a brand image with the company’s markets, vision and customers.

“Proper branding can result in higher sales of not only one product, but on other products associated with that brand.”

The brand experience is a brand’s action (brand image) perceived by a person. It is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company providing them.

Branding Strategy Services

  • Branding and Market Analysis
  • Corporate and Product Brand Development and Management
  • Market Profiling and Competitive Positioning
  • Corporate Identity Design and Management
  • Naming and Tagline Creation – Company / Product / Brand
  • Marketing Technology & Intelligence
  • Brand Identity and Graphic Standards Manual
Fact: The word “brand” derives from the Old Norse “brandr” meaning “to burn” – recalling the practice of producers burning their mark (or brand) onto their products.